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Womens stripped* at Selfridges…
(*of apostrophes) … So that’s it. I suppose once a major bookseller decided to do away with what many consider to be essential punctuation, the floodgates were bound to open. Look what landed in our...
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My funny Valentine: humour in marketing emails
Humour is hard to get right, especially using the written word – but done well it can go a long, long way to drawing a customer’s attention to your message in a crowded inbox. That’s even more true at...
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Premium e-tailers get set for Mother’s Day: our pick of the bouquets,...
Following our popular post on funny Valentines from e-tailers, we decided to take a look at the Mother’s Day messages that have been filling our inbox over the last couple of weeks – with a focus on...
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They styled it well: a barnstorming Mother’s Day email winner from...
Yesterday’s roundup of Mothering Sunday inbox offerings focused on the luxury London department stores – with Liberty and Selfridges coming out on top. Of course we’ve seen dozens of others in recent...
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Do look now: The tricks and treats of Halloween email marketing
Halloween is coming. E-tailers everywhere are looking to cash in on the festivities, and we’ve been receiving all kinds of scary marketing material to our email inboxes. Some are subtle: the British...
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Keep calm and cash in: why disaster-based advertising is doomed to failure
Hurricane Sandy has wreaked terrible devastation across North and South America. While the death toll continues to rise millions of families are confined to their homes, if they haven’t lost them to...
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